It is no secret that smartphones of Chinese brands are becoming more popular in the market, especially for brands Huawei and Xiaomi. The first company produces high-end gadgets at Apple iPhone, and the second focuses on the acceptable price and powerful stuffing. But who is the target audience of these brands?
Today, the answer to this question was given. Online was conducted a global survey on the use of smartphones Xiaomi and Huawei, and found that 69% of people who prefer devices of these brands, to be male. It is men who buy these gadgets, knowing what to pay for labels Samsung and Apple makes no sense. The average owner of the device Xiaomi is a man aged 30 to 35 years – those were 32% of all users. In second place are adults 25 to 29 years, with 25%.
That to Huawei, then the majority of users, this 30-year-old people, of which there are exactly 44%. Second place was adults from 20 to 25 years, and those are 26%. Thus, the customers, Huawei and Xiaomi are those who because of their age understands that the Samsung or Apple logo on the casing of the mobile phone does not make him the coolness and attractiveness. We will remind that this year the company is preparing to announce several new products: for example, Huawei will show the smartphone P20 triple camera, and Xiaomi will release a flagship Mi 7.