UX for Lexus tires made in the style of the Nike

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Для Lexus UX сделали покрышки в стиле кроссовок NikeLexus UX was conceived and designed for the city.

At fashion week in new York, Lexus and design John Elliot presented the crossover UX, shod in specially developed tires for it. Their look inspired by the classic sneaker silhouette John Elliott x Nike AF1.

The aim of the project Sole of the UX was in the transfer and adaptation of the individual stylistic elements of the sneaker on the tire. In particular, it comes from the color scheme of white on white, double stitching and metal decor. According to Elliott, in his work he combined the idea of street wear and design Air Force 1 with the brand, far from the world of fashion.

“The Lexus UX was conceived and designed for the city, says Vice President of marketing Lisa Matarazzo – We wanted to push this concept even further and to emphasize the importance of street wear to create a bus inspired by classic streetwear-sneakers”.

Для Lexus UX сделали покрышки в стиле кроссовок Nike
Для Lexus UX сделали покрышки в стиле кроссовок Nike
Для Lexus UX сделали покрышки в стиле кроссовок Nike
Для Lexus UX сделали покрышки в стиле кроссовок Nike

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