The key to a successful website — a competent selection of keywords

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Quite ignorant of the organizers of the business are convinced that in order to promote your brand online, just whip up a “blind” site and post it on the Internet. Then everything should go by itself, and, of course, like clockwork… Mistake! Creating and publishing a website online is only half the story, and not the most important. Then comes the fun part — filling the site the “correct” content. It is not enough just to add directories to publish price lists, place photos and fill out contact information. We need to ensure that the site was in the index of search engines. In this article we will briefly tell you that this may take.

In Russia, two popular search engines — Yandex domestic and foreign Google. It is better to make sure that the site was added to both. How to create a website — you can easily find out by typing in the same query Yandex “to inform about the new website.” Next, you will need to fill your site content. In fact, it had to be done before the search engines will be notified about the existence of the site. What will it take?

The algorithm of search engines and is simple and complicated at the same time. Agree, if you for example sell the rolls or providing some services, then when the user types in “Yandex” the phrase “the Philadelphia roll” Perm”, the owner of the service production and delivery rolls in Perm wanted his proposal was at the top of the rankings. This will require you to find the right keywords for your site. What is keywords and how to pick them up? In simplified form we can say that this is a set of words describing the essence of the site or specific text. They are used by search engines to rank, that is, assigning a particular rating of the website depending on the number of parameters.

What are key words? Again, if you look at it in a simplified form, the keywords can be divided into three categories:
– high frequency;
– mid-range;
– low frequency.

If you break the query rolls in the city” Perm ” for several key, high-frequency key word is “rolls”. If you try to optimize your site only under high-frequency queries, then this website is doomed. Moreover, not success. We of course simplify the story, because a detailed analysis of the fact of keywords need a hundred such articles as this. The main thing now is to convey the basic idea: “not optimized from the point of view of keywords the website is doomed to rot, optimized — bloom”.

Why rot? But imagine. In Perm, for example, has 300 cafes, bars, mini-cafes, canteens and other food outlets involved in the manufacture of rolls. Everyone has a website, they tried to optimize it for high-frequency query “rolls”. Your firm appeared on the market 301. And now look. “Yandex” displays in the search results, 10 sites on one page. Do you think many food lovers rolls have the patience to scroll through 30 pages of search results to get to your website? It follows a very simple conclusion: the site should be optimized for such keywords which have less competition.

For less competitive queries will include the following:
– delivery of rolls in Perm;
to order rolls in Perm;
– delicious rolls in Perm;
rolls with cucumber in Perm.

Why the formation of the key words we add “Perm”? Thereby we cut off lovers of rolls from other cities who are not able to serve your company. If you work in Perm, and your website will come from Kaluga, then no use of it, your business will not.

So or approximately so you need to work with keywords. Of course, there’s paid placement advertising in search engines, internal and external optimization of pages, but all of this — is the theme of the “engine” of the site, the so-called CMS, which we will discuss in the second part of our article. The main objective of the first part was to convey the idea of the importance of keywords. I hope that we have succeeded.

All of the content management system can be optimized for keywords? You will be surprised, but Yes, almost all modern CMS allow you to achieve search engine optimization. And all because the required steps are very clear and simple, neither CMS nor to humans. Supports keywords and website Builder Wix. There are six main aspects of the website where keywords can significantly increase the relevance, i.e. compliance with the request issued to the result. Working with the text editor Wix, don’t forget about them.

So the key words should be:
– in the site title, its description;
– title (title field) for all relevant pages;
in the sub – headings of materials, starting with H1 and ending with H6;
– in the text of the article;
– internal and external links of the website.
– in the captions to the images.

Website Builder easily allows you to add key words in all of the above types. By adding the materials editor, Wix offers to fill in meta tags Title, describtion and other. It is important to observe some rules. For example, don’t write in meta title more than 70 characters (better even 25% less, that is, to try to stay within 55 characters). All due to the fact that the coincidence with the search query words in the title Google will highlight them in bold, which will further increase the length of the field.

Once you have decided on the title meta tag, you must add the H1 tag. To do this in Wix. In the left pane, locate the “add” button, then select the text — the title of the site. Click on the icon “edit text” and make the appropriate changes. Please remember that on every page there’s only one H1 tag. Of course, it is physically possible to add them at least 40 pieces, but you should not do that. In the same editor, add the other tags H2-H6, if needed meaning.

In conclusion say a few words about Wix. This website Builder is free by nature, but there are some paid options, such as attaching their domain. For business is very popular. Also don’t forget about the huge selection of templates — this is the aspect of CMS which is proud of Wix and what he is really famous. It remains only to determine the pattern, then you can start creating your website, content materials and optimize for keywords.

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