The Soviet Union was in many respects a unique country. And there is nothing to be ashamed of. Sometimes the unique characteristics of the USSR was so unique that just took aback. For example, worldwide, in any normal country of the exhibition goods have always worn and worn only one purpose – selling of these products, and selling in increasing numbers. Not that it was in the USSR. In the USSR any exhibition of goods was akin to the exhibition of works of art. At this exhibition the Soviet people came, saw, clicked his tongue and left. For he knew that he was just showing a work of art, but not a product for sale. And if some really stupid Soviet man asked the question: “can I now buy this beautiful pot or here is this wonderful machine? How much is it? Where to go to pay and where to get the goods?”, surrounding the visitors to the exhibition would have twisted his finger to his temple. In fact, only very stupid Soviet people in the Soviet exhibition of consumer goods could not ask such a question.
The exhibition, however, took place not in all cities. In Moscow, was at least of the Soviet era. And what about, for example, residents Kineshma or Russia? For them, the Soviet Union produced special monthly magazine which was called “New products”. In the 60s and 70s he was worth 30 cents, and in 80-e 50 cents, and was published with a circulation of around 300 thousand copies. That is, of course, not the journal “Science and life”, which published editions in 3 million copies.
The purpose of the Soviet magazine “New products” were exactly the same as that of the Soviet exhibitions – just to show that somewhere in the Soviet Union began to produce some new goods. The magazine “New products” not even close resembled the Western catalogues of household goods. First, the volume of this journal was just ridiculous – a total of three dozen pages. That is, it was a very thin magazine, which was more like a prospect with an exhibition of some firms. Whereas Western catalogs was a thick – several hundred pages each. Each page of the West catalog was located several dozen products, that is, the entire catalog as a whole contains a description of tens of thousands of products grouped in different classes. The Soviet magazine “New products”, sometimes for the same item took a couple of pages, that is in the magazine as a whole provided a description of the strength of a couple of dozen new products. However, this was not the main difference.
Importantly, second, the difference was in the fact that Western goods catalogues intended for a person to chose from a catalog he liked goods and immediately ordered it, that is – bought. The Soviet journal “New products” so anything the Soviet people could not help not going. In the magazine of course is often cited the price of given goods. However, where to buy such a product to find out it was categorically impossible. And this is no accident. The fact that the journal have an obsession with photos and descriptions of some new products that had just started. Of course, they were all clones of some outdated Western goods, but for the Soviet Union of his time looked generally modern. But to saturate the market with these new products of Soviet enterprises could not sometimes decades. That is the kind of product started to be made, but first time on the exhibitions pages of the magazine “New products” and as awards to the best workers, then to Moscow and Leningrad etc. and to store any such goods Barnaul will arrive only in five years, and then only in very limited quantities. So in essence, the Soviet magazine “New products” could easily be called the “Gloomy picture”. That is, the reader saw some interesting thing where something is produced, but is well aware that to buy it he still will not. Lick reader, magazine reader, vzgrustnut, but still thought: “Let I can not buy, but times have begun to produce, then at least somewhere someone is such a wonderful thing already has, and so someday maybe my turn will come.” Here are Soviet reality.
And what I remembered about the Soviet magazine “New products”? And the fact that recently published a post “a Couple of words about the Soviet destroyed the economy”, which caused a flurry of indignation on the part of citizens, particularly concerned with the image of the USSR. Strange of course, the Soviet Union for almost 30 years, as a decayed and crumbled into dust, and some citizens still can’t sleep peacefully when someone begins to explore the Soviet Union as actually researching any historical artifact. No, concerned citizens against any research. They are only for praise, and the music of their compositions. But this is the wrong approach. The correct historical approach is accurate facts. Here, in fact, as with this journal. There was a magazine, and the pictures were printed in color. Now, on the basis of these pictures the anxious sing “what wonderful Soviet goods had the Soviet people.” And I’m on this is mind: evidence suggests that pictures of the goods was, but of the goods themselves Soviet citizens had. For you do not forget that the Soviet Union was a very unique country. Including this parameter in the USSR citizens were told that someone somewhere produces a good product, instead of just filling the stores this product and to allow the Soviet gradam pictures not only to look but to buy this item. Unique country! And don’t argue!
And now – slides. I suggest just to look at pictures of Japanese microelectronics catalog 1973 production company SONY pictures and the Soviet consumer electronics, taken from the Soviet magazine “New products” in February 1972. That is approximately simultaneous products. By the way, some of the products presented in the catalog of SONY, released in the late 60-ies, so we cannot say that this directory is exclusively new products. But still, but still. It will be interesting to watch. Pictures Japanese catalog is clickable.
And it’s all sorts of extra bells and whistles.
If in the USSR in 1973 in the free market it was all electronic variety! What would be then? Then, perhaps, the Soviet Union was not the Soviet Union. But since the Soviet Union was the Soviet Union, it is nothing like in the early 70’s in the Soviet market was not. Moreover, in the early ‘ 80s, the Soviet clones of these products, and clones of some of the products in the USSR began to produce was to buy very difficult. In the sense that even in shops of Moscow the similar goods were available for sale. What is there to say about the stores of some of Astrakhan.
Well, now, just for civilizational comparison pics from the Soviet magazine “New products” for February, 1972 (the cover of which is presented in the main picture).
I will not give all the pages of this magazine as it show there is some coffee pots. This, of course, are not what we should compare recorders and recorders from SONY. So let’s look at something, although a little closer to what SONY sold.
Black-and-white TV “Tauras-204”. Weight 32 kg. the Price just in case are not specified. A sure sign (for the USSR), which is released only the first trial batch. But stated that in 1972, it is planned to produce 200 thousand pieces. Seems like a lot, but for the USSR, with its 260 million population – a drop in the ocean.
Another b/W TV – “Horizont-102”. Weight 52 kg. the Price is also not. What shouldn’t be surprised by someone who carefully read the previous. At the time of publication in this issue “New products” “Horizont-102” has never sold. But it was planned that in 1972 was to produce 180 thousand of these televisions. The second drop in the vast sea of Soviet citizens ‘ needs.
The thing is extremely intricate. Is “Tanais” – is a reel-to-reel recorder. Weight – 4.5 kg. potaski Go like this. Prices either. However, it is not necessary – it is not for citizens, and for radios, etc. Frankly, I the recorder plunged into a reverie. Because usually everything that was produced in the Soviet Union, was lapped up with some old Western models. But I didn’t find anything similar. Might not be persistently sought. However, he’s probably copied from some foreign telephone avtootvetchica. And I was very interested in this odd mongrel, resembling a computer mouse. So in place of the adherents of the honor of the birthright of the Soviet electronics, you could take a picture of this “Tanais”, and put on some demotivator with the caption: “the First personal computer was invented in the USSR!” What some idiots even happened to it. Absolutely. But go dualie.
Portable transistor radio receiver “VEGA-402”. This, incidentally, is probably one of those that vehemently arguing the Soviet patriots “in the USSR was full of portable transistor radios!”. Yes, I did not argue. I was just saying that Speer had portable transistor Sony back in 1962, and the Soviet Union, the industry is more or less saturated with these products only a few of the population five years later. What we see firsthand in 1972, when the Japanese vengeance really sell the cassette recorders and tape recorders in Soviet portable transistor radio serves as some unheard of new product. By the way, “VEGA-402” is a pretty shitty receiver 4 th grade, he was not even in the area of the SQUARE. But still, in 1972, Berdsk radio factory pleased with the Soviet consumers producing 500 thousand of the poor (1972) receivers. And the magazine “New products” wrote about him – in fact about something to write?
Inatory. This is certainly not even close to the tech. It is, in principle, a very ancient device intended to disinfect water for drinking. But can you imagine what it was – Soviet techno, if in the magazine “New products” found it necessary to describe even such trivial as inatory.
Well, in the final.
Microphones. About them says nothing. No names, nothing. Just pretty pictures. By the way, and this is all Soviet microphones?
UPD: As found by the reader rsx11m, the page presented is not the Soviet microphones, at least one of those printed – a microphone Grundig GDSM 331. Here it is:
Deftly Soviet editor worked. It seems to be there to sign, saying that the Soviet microphones. However, because the entire magazine is dedicated to Soviet goods, which could be thought ignorant of the Soviet reader? Only that these microphones are of Soviet production. Here’s an object lesson in how worked “are the most honest in the world,” the Soviet media.
Here is everything you need to know about the Soviet technological backwardness in the field of consumer electronics. Just here to put next to two concurrent list of the new products – Japanese and Soviet, and once it becomes clear the joke. Where the Japanese once came on a tour and they were led to the factories. The Japanese watched, tongues clinked. At the end of the guide, not without pride and asked: “do you like our advanced manufacturing?” What the Japanese politely said, “We thought you were behind us 20 years or 30. And you happen to be behind us forever.”
Comrades! Just a minute! With full responsibility I must state that is shown here is a Japanese tape recorders in the USSR and cloned albeit in a rather ugly design, but after a couple of five-year plans are still a little quenched the thirst of the Soviet people in cassette tape recorders. However by the time people in the West already were using VCRs and personal computers – but that’s another topic.