Despite the fact that before the premiere of the film was only a month away, the Studio has managed to spend on the marketing campaign. Advertising within the super bowl-2020 cost $ 4.5 million. In connection with the transfer of the MGM Studio lose 30-50 million dollars.
However, the coin has another side: the release in April could lead MGM and Universal in even greater losses. This is due to numerous closures of cinemas in the world’s major economies, including the abolition of rolled tape in China, where there is great demand for the history of agent 007. Thus, the Studio would lose approximately $ 300 million.