Eat what you give!


Ешь, что дают!

With the impoverishment of the Russians and the weakening of competition food is increasingly becoming “food”, what can make up the calories, if not think about your health.

Russian society has for many years concerned about the quality of foods that are on the shelves of shops and markets. All agree that their quality leaves much to be desired, but a noticeable change occurs. Recently Roskontrol spent issledovaniyeyami “chicken chicken” to six different brands and found stale meat, starch, antibiotics, E. coli and mold.

Meanwhile, from January 1, 2020, shall enter into force the law “On organic production”, under which imported organic products must have the appropriate Russian certificates. Retailers have already warned that the law will lead to the fact that the shelves can disappear the last vestiges of quality imported products, including baby food.

The expert community regularly conduct monitoring and domestic market and have to admit that major improvement in the quality of products in the country. If in some segment the situation is getting better, the other is “kompensiruet” deterioration.

“Three or four years ago, if we went to a discounter and there lay the five types of butter, then after some tests, we found that four of them rigged. Now those will be one or two more. But if with butter there is some progress, then cheese is worse. If you take the examination from any cheese store, standing no more than 300 rubles per kg, in 99% of cases it will be fake. In General, the greatest fraud exposed precisely dairy products”, — said the member of the Voronezh movement to protect the rights of consumers “the Quality of our life” Alexander batischev.

He believes that the test of Supervisory structures has forced the company, which was the most notorious counterfeiters in online stores, but it is doubtful the products are only moved into other sectors of trade. “Most of the counterfeit goods in small stalls, tents, unauthorized markets. There are often products there are no documents, invoices, certificates of conformity. When public figures are asked to show documents, they may send out,” explained Alexander Batishchev.

Coordinator of the Federal project “national control” in the Vladimir region, Dmitry Semenov change for the better also saw. “In terms of “milk” neither improvement nor deterioration does not occur. Although, of course, three years ago with butter was just “obstruction”. Now in this category of counterfeit products comes not so much anymore. But for example, the sausage, I personally try not to buy. Products stopped writing the standard, everything is done on the other. Sausage price does not increase, but its composition is not changing for the better” — said the expert.

He agreed that the worst situation is with the products on the market. “The market is very often deceive and there quietly sold under the guise of sour cream is not sour cream, but something else. Social activists are monitoring large stores, primarily large Federal networks. And in most cases there is no accompanying documentation. You can just go to the market to take a stack of paper and to write statements to the CPS. But the markets traded, as a rule, entrepreneurs, and our regulatory authorities do not like Ipasc to check. The first five years of their trying not to disturb, a small business take care of and protect. Now, using this, many dishonest dealers cheat us, consumers”, — noted Dmitry Semenov.

At the same time, drew attention Semenov, developing trade sector, where the consumer, taught by bitter experience, purchases products directly from the hands of the farmer. Citizens pass each other, one can buy a good product. “Now there are groups in social networks, chats, messengers, where citizens share information about the products of farms. And now, thanks to such linkages, the buyer can purchase the same high-quality dairy products delivered to your house. Even the farmers began to establish shops where they sell their goods. For example, I eggs already try to buy only the village, friends of farmers”, — said the expert.

Semenov believes that additional barriers to imported products only deprive the Russians of quality food. “I talked to one of our food manufacturers trying to produce quality products. We agreed that if we assume the possibility of lifting of the mutual sanctions Russia and the EU, and our market will rush the products of European quality, the overwhelming number of Russian enterprises which produce food, just closes within a couple years. Because they don’t know how to produce quality products. They’re just not built for it. Our entrepreneurs are linked with the credit system, and other reasons — I want to recapture their costs to not more than three, maximum five years. At the same time, large European companies are ready to wait 10-15 years for them, is that normal profitability. In addition, in Europe and public control works differently. The sectors themselves there United in non-profit organisations, which monitor the market. Well, the penalties here are quite different for the manufacture or sale of poor — quality production” – the expert listed.

However, I’m sure Dmitri Semenov, is the issue of certification of imported organic products is unlikely to have a significant impact on the Russian market. “This product is not for our people, not for our grandmothers. I think a small percentage of buyers bother with a subject of “organic” food and high price categories,” said he.

Coordinator of the Federal project “For clean foods!” Alexander Braico believes that the poor in Russia, eat worse, and the rich — all the better. “In the lower price segment in retail chains of the Federal food quality drops significantly. In the middle segment, the situation is unchanged. Accordingly, in the premium segment — theoretically may improve”, — said the activist.

According to Brajko, retailers care about attracting a buyer with money and the economy segment dumped “there”. “In the upper price segment, runs the competition, there is sell their products legitimate producers, and they do not allow the emergence of unfair participants. They have the ability to pressure, they write complaints to the FAS, displace competitors by economic methods. If you talk about the lower price segment, the lack of effective control on the part of Rospotrebnadzor, Rosselkhoznadzor, the situation is getting worse and worse. If three or four years ago the minimum price of butter was 300 rubles per kg, now networkers can sell for 200, and 150 rubles. Well, we understand that if a shipment of butter from the legal manufacturer, at the wholesale level, starts from 420-450 rubles per kg, here is what is sold in stores, is not butter, and fat mass, which are sold under the guise of oil,” — said social activist.

He said that quality food can often be purchased in those legal networks that implement these farm products are included in the system of chambers of Commerce and monitored by NGOs. As for the companies that carry out sales of counterfeit food products, you must enter the fines — at least 3% of turnover for the year. “If a retail chain will pay for a pack of fake oils are 100 or 200 million roubles, she will no longer desire to engage in disgrace,” — said Alexander Braico.

The requirement for imported organic food Russian certificates is unnecessary, said Braico. Only create additional obstacles to getting high-quality products on Russian shelves. “The Russian Federation is in the WTO, so all the speculation that foreign “organic” certificate shall be re-certification in Russia is the actions of individuals with low social responsibility. If there is a company that for half a century, grows organic food, and exports them in five to ten countries, including in Russia, and sells these products in the middle and premium segment, the statements of politicians claiming that we need to check and make sure it’s really organic, and not some other is simply blackmail,” — said social activist.

According to him, the domestic system of production and certification of organic products is only in its infancy. “Organic food is food that should be sold in stores. Everything else is an imitation, analogue, or something extra that should be sold at a substantial discount to the person who buys it, clearly aware that harms their health or at least don’t get that this is just proteins, fats and carbohydrates. But — without overpaying. And now it turns out the opposite situation: the shopping shelves are filled with unclear, especially in chain stores, which are solely industrial food”, — said Alexander Braico.

The quality of food is directly related to the income of the population, says a senior researcher of the Ranepa, member of the expert Council under the government of the Russian Federation Vadim Novikov. “The explanation of the level of quality of the products is quite simple, it is the low incomes, poverty, and the income each year is reduced. This means that consumers are less and less can afford, we have to save, and, therefore, the savings leads to the fact that you do not buy such products, which would have bought, having other opportunities,” — said the economist.

Vadim Novikov pointed out that the current system of surveillance products, just “not sharp”, to monitor the quality. “State control, strictly speaking, is not control over the quality and safety of goods. That is, the control is not how delicious is the cheese, not how Russian TV or what’s the resolution of the screen. Control is that the cheese was poisoned and the TV did not explode. That is, the national audit office for safety, but not quality in a broad sense, as understood by consumers. The national audit office is here to help us today can not” — said the expert.

Discussion the quality of the products has turned into a kind of national pastime. But any radical measures to reverse the situation, to strengthen control or to encourage bona fide producers — are taken. The result is a new interpretation of sayings “and Vaska listens Yes eats”.


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