A unique Australian apple is rising in popularity in Southeast Asia, thanks to its striking appearance, sweet juiciness and health benefits.
The Bravo apple variety is well known in Australia and it seems that this Apple is becoming the apple of the eye of the International Consumer.
Austrade continues to support the Bravo apples in the Asian markets this season. She is working with the Australian exporter WA Farm Direct to distribute the Bravo through a large Thai supermarket chain. In Indonesia, Austrade and the Western Australian government support a Bravo presentation in specialist boutiques.
An Aussie Apple with a nice skin
The Bravo Apple has strong Australian roots. Originally from Western Australia and grown locally as Variety MP01, it was first tested for commercial cultivation in 1992. The late John Cripps, a government apple grower and creator of the Cripps Pink, or Pink Lady variety, crossed the Cripps Red and Royal Gala varieties.
In the 20 years that followed, the trees and fruit were planted, tested and developed. In 2014, the variety was released for testing in Australian orchards. Two years later, it was introduced to Australian retailers.
Today, there are more than 90 Bravo growers in Western Australia, New South Wales, Queensland, South Australia and Victoria. There are also plans to expand commercial cultivation to Tasmania in the coming years.
Its rich burgundy skin is not the only unique feature of the Bravo. It has pearly white flesh, a firm crunchiness and a perfect balance between sweet and sour. The Bravo is rich in flavonoids, making it an excellent health choice. An advantage for consumers and retailers is that the Bravo oxidizes slowly or turns brown.
Fourth generation fruit merchant WA Farm Direct is the proud Australian exporter of Bravo apples.
“Australia has a great opportunity with this apple,” said Sean Engelbrecht, Bravo National Development Manager, WA Farm Direct. More than 6,000 tons are expected to be harvested this season, an increase of 30% compared to 2021.
Austrade support helps Bravo stand out
Demand for Bravo apples is growing in Southeast Asia. The support of Austrade, especially in Thailand, helps the Bravo to pay off.
Thailand is the second largest economy in Southeast Asia and Australia’s sixth largest mutual trading partner. It is a dynamic market, where fruit and vegetable products are experiencing rapid growth.
WA Farm Direct exports Bravo apples to Thailand, Singapore, Malaysia, Indonesia and the United Arab Emirates. Consumers in Hong Kong, the Philippines and Cambodia are also beginning to take an interest in this breed.
Bravo and its brands are owned by the Western Australia Agriculture Authority and used under license by Fruit West Co-operative.