Automotive expert told the story of the Lexus cars

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Автомобильный эксперт рассказал историю машин Lexus This Japanese car was designed for the US market.

After the Second world war, American consumers filled with hatred for the former enemy, avoiding Japanese goods. To all the Japanese were treated with obvious contempt, including to vehicles, which, in fairness, it should be noted, was a blatant “junk”. Choice among American automakers cast off the restrictions of the war years was huge. The design of cars changed each year, it seemed that this holiday will never end.

But the Japanese did not sit idly by, they learned to make good cars. By the beginning of 1970-ies it was already quite competitive machines that the oil crisis of 1973 helped firmly entrenched in the American market. When the Americans began to prefer the compact and economical “Japanese” hungry American “couch”, it was found that cars from the land of the rising sun is far from “junk”, and most importantly – they do not break!

In the early 1980-ies, when the gap between yen and Dollar was the space, the Japanese saw an opportunity to capture another market niche in the United States. Possessing advanced automotive technology, against the background of a weak national currency, Japanese automakers is fair to assume that they will be able to offer Americans an excellent alternative to German luxury sedans at a much lower price. The grandeur of American luxury sedans have almost completely melted.

The first on the American market appeared the Acura, but the Toyota swung much higher and in 1990 introduced the Lexus LS400 competitor is not anyone anyhow, and the Mercedes-Benz S-class. Lexus looked almost like the S-class was driving almost like the S-class was quieter than the S-class, and cost as E-class! Anyone worried by the lack of history of the brand. Like Toyota, it seems there is no…

Gradually, the Lexus began to attract buyers from a large German Troika in the United States. Rich people are often frugal, and the Lexus LS400 was cheaper, more economical, more reliable and demanded less likely to attend the service. Such simple and clear to everyone quality first Lexus allowed the company to occupy a leading position in the market.

Good-quality Lexus LS400 (1990-1994) cost in 1990 of 35 350 $. Equipped with a 250 horsepower V8 sedan accelerated to 60 mph (97 km/h) in 7.9 s. Maximum speed electronically limited at 150 mph (240 km/h). Great car, many instances are still in good health!

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