The company can not cope with the sales plan, analysts say.
Apple will cease production of the iPhone X. Analysts said that sales of the new smartphone failed to meet expectations of the company, namely, there is a low demand in the China market. Technogiant will release the next model iPhone X iPhone X Plus, despite the production stop of the tenth smartphone.
In China iPhone X disliked because of the small screen and the black bar at the top of the screen. It app when run on iPhone X look disgusting, and most of them still never got a proper adaptation.
Initially for the first half of 2018 was planned to be delivered in the amount of 50 million iPhone x smartphone to buy, not so well – during this period, the company will manage to ship only 31 million smartphones. In total, Apple will have time to sell 62 million units instead of the planned 80 million However, the total volume of sales of smartphones Apple for the first half of the year will show an increase of 5% compared to the same period of 2017.
Apple plans to discontinue iPhone X and concentrate on the release of the new iPhones. Besides, this year will be three: one with a budget IPS and two OLED flagship.
Analysts point out that the iPhone X could become the second model of the Apple canceled after shutting down production of iPhone 5C in 2014. If this really happens, iPhone X will go down in history as the Apple smartphone with a minimum life expectancy.
For example, sales of the iPhone 5 began on 21 September 2012, and took the smartphone sales in less than a year – September 10, 2013. Total smartphone officially “existed” for 354 days. The start of sales of the original iPhone was on June 29, 2007. Official sales of the original iPhone was discontinued on 13 June 2008. “Life cycle” of the smartphone amounted to 349 days.