Apple intends to compete with Spotify and Stitcher in the field of exclusive podcasts.
Apple executives addressed the representatives of media companies, to discuss the purchase of exclusive rights to podcasts. The company has not yet outlined a clear strategy, but said it plans to enter into such transactions, “which was not concluded, according to the Chronicle.info with reference to gagadget.com.
And though Apple still holds a 50-70% market podcasts, users tend to switch to a competing platform with exclusive content, like Spotify and Stitcher.
Since the creation of Podcasts in iTunes in 2005, Apple took no steps to monetize. The company does not advertise and does not charge authors for hosting content on its platform. In the future users will be able to pay for a subscription to exclusive podcasts as it works with Apple Music and Apple TV Plus.